Font Obsession

Fonts have been my thing for a long as I can remember. From primary school newsletters and high school PowerPoints I was always a little too critical on the authors font choices. In fact I can remember going through many documents and reformatting them just so I knew that the fonts told a story and worked well together. I am the first to admit that I had way too much time on my hands or rather just wanted things to look a certain way. Since starting Uni I have had to admit I can't change the fonts around me however this assignment has given me a little of that control back.

Before starting this blog I thought long and hard about my dream job and potential employer. When Vogue came into the picture I went straight to their website in the hopes to uncover their brand. What I found was a simple and crisp layout with similar fonts and I tried hard to replicate that here. In doing so I opted with 3 different fonts for this particular blog.

Reklame Script

This font is only used once on my page. This is intentional as I wanted a bold statement on the sites first page but keep it simple throughout. It is the first thing your eyes are drawn to as it sits in front of my banner. The font itself is scriptive and bold showcasing my personality. I wanted to inject my passion for beauty and journalism whist keeping with a sophisticated look.

Pacifica Condensed

All of the titles and buttons on my website have been written in this font. I wanted to keep them seperate to the others chosen and allow a clear differentiation for my audience, making it an easier website to follow. This font works well because of the capitalisation but also follows a simple design to the text. I like that the "A's" are a little unique to the other letters and this injects a little more of my personality as well.

Open Sans Condensed

As you can tell all of the text is written in "Open Sans Condensed". This was also insipred by Vogue. I believe this font is simple but unspoken and is perfect for large amounts of text. I wanted to explore options rather than the typical "Arial" or "Times New Roman" but keep the text easy enough to read.

Overall, I chose a font scheme that is easy to read and works well together. It is simple in design but has unique aspects of passion and my personality. In creating my brand I thought about how to embrace my own interests as well as those of Vogue and in doing so created this simple scheme.